ADC modular identity


ADC (Art, Design, and Coding) is a student community at HSE ART AND DESIGN SCHOOL, and I had a leading role in developing a solid visual system to increase internal unity and visibility. When I began working on the brand, there were hardly any graphical assets aside from a single smiling mascot. To address the alienation felt by the majority of 1-4 graders, I conducted a survey and proposed a flexible and playful visual system that would represent the community's diversity and encourage individual expression. After three stages of development, we arrived at the final visual style.


June 2022


Visual, UX, motion